Our Story

For more than 35 years, Avalon has been a destination for discerning clients seeking exceptional clothing, outerwear, and accessories. What began as two brick-and-mortar boutiques in Vail and Beaver Creek has grown into a refined shopping experience that now extends seamlessly online, allowing clients to shop Avalon wherever they are.

Our stores remain the heart of our business. Personalized service, deep product knowledge, and carefully curated collections are what define the Avalon experience. The same standards guide our online shop, where we bring together many of the world’s finest brands, selected for their craftsmanship, materials, and enduring style rather than passing trends.

We specialize in premium European and luxury contemporary collections for men and women, with a particular focus on outerwear, knitwear, denim, and elevated casual pieces designed to perform beautifully in both mountain and city environments. Every piece we carry is chosen intentionally, with an emphasis on quality, longevity, and timeless design.

Whether you are visiting us in Vail or Beaver Creek or shopping from afar, our goal remains the same: to offer thoughtful guidance, exceptional service, and products that stand the test of time. We believe clothing should combine utility, quality, and beauty—and should be enjoyed for years, not seasons.

For those discovering Avalon online, we look forward to welcoming you in person whenever your travels bring you to Colorado. Until then, we are proud to bring the best of mountain-luxury style directly to your door.