The Best Men’s Luxury Outerwear Brands at Avalon
Posted by Kayla Jenson
The Best Men’s Luxury Outerwear Brands at Avalon (and Why They’re Worth It)
Featuring Moorer, Herno & Manto
When you live or vacation in the Rockies, outerwear isn’t optional—it’s the foundation of your winter wardrobe. Temperatures swing fast, snow arrives without warning, and mountain towns like Vail and Beaver Creek demand jackets that look polished but can actually perform. At Avalon, we’ve spent decades curating outerwear that can do both.
Our men’s collection focuses on three elite Italian houses—Moorer, Herno, and Manto—each offering a distinct point of view on craftsmanship, performance, and luxury. Whether you’re dressing for the village, the commute, or a flight to Europe, these are the brands worth your attention.
Moorer: Italian Tailoring Meets Performance Engineering
Moorer is one of the most technically refined outerwear brands in the world. If you’ve never tried one on, you don’t quite understand how elevated a men’s jacket can be.
Why Moorer Is in a Class of Its Own
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Premium goose down with uniform loft
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Cashmere-blend linings
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Horn buttons + refined hardware
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Tailoring-level construction
Who It’s For
Men who appreciate longevity, subtle luxury, and timeless design.
Herno: Lightweight Warmth and Technical Innovation
Herno blends technical fabrics with modern Italian design.
Why Men Love Herno
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Lightweight down
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Weather-resistant materials
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Polished, modern silhouettes
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Travel-friendly construction
Who It’s For
Men who want one coat that can do everything.
Manto: Understated Elegance With Rich Textures
Manto is the quiet gem of Italian menswear.
Why Manto Belongs in Your Closet
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Double-faced wool
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Rich, soft textures
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Effortlessly tailored lines
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Warm, wearable color palettes
Who It’s For
Men who prefer minimal branding and refined, understated luxury.
Why Avalon Curates These Three Brands
Avalon or Avalon Vail & Beaver Creek → About Us Page
Avalon’s edit is purposely tight — every piece is chosen for:
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Fabric quality
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Construction
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Fit + versatility
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Longevity
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Seamless integration into a mountain lifestyle
Check out our other stand out categories:
Shop Men’s Designer Outerwear at Avalon
Explore our curated selection from Moorer, Herno, and Manto—designed for mountain living and elevated everyday style.