Peuterey Jackets and Coats | Avalon Clothing Company

The name Peuterey comes from a peak of Mont Blanc: a place of majestic beauty, where the earth and the sky come together, where great heights and vertical lines become one. The three red dots, the brand logo, are a graphic representation of this. Avalon Clothing Company carries  Peuterey for men and women.

The spirit of Peuterey is born of this environment, and it embodies a passionate search for excellence in the performance of materials, the simplicity of forms, the functionality of details: a precious know-how in continuous growth.

Peuterey’s jackets at Avalon Clothing Company for both men and women are fabricated by expert hands through long and meticulous working stages, in accordance with highly demanding qualitative standards.

A perfect combination of comfort, practicality and contemporary design, they are true foundation items in every wardrobe. Multifunctional and versatile, they accompany all activities with dynamism, in any climatic condition: 24 hours a day, 7 days a week.

From Peuterey outerwear, a total look has been developed for a lifestyle in continuous motion, in metropolitan and natural settings, for business environments and for leisure time away from town.

The name Peuterey comes from a peak of Mont Blanc: a place of majestic beauty, where the earth and the sky come together, where great heights and vertical lines become one. The three red dots, the brand logo, are a graphic representation of this.

The spirit of Peuterey is born of this environment, and it embodies a passionate search for excellence in the performance of materials, the simplicity of forms, the functionality of details: a precious know-how in continuous growth.

Peuterey’s jackets at Avalon Clothing Company for both men and women are fabricated by expert hands through long and meticulous working stages, in accordance with highly demanding qualitative standards.

A perfect combination of comfort, practicality and contemporary design, they are true foundation items in every wardrobe. Multifunctional and versatile, they accompany all activities with dynamism, in any climatic condition: 24 hours a day, 7 days a week.

From  Peuterey outerwear, a total look has been developed for a lifestyle in continuous motion, in metropolitan and natural settings, for business environments and for leisure time away from town.

In the eyes of Italian outerwear brand Peuterey, fashion today has turned to fiction. It's all about make-believe, show-off and the pointless urge to express wealth and status through soulless items of clothing. Nothing is what it seems anyway.

Fashion today heralds the sensational and the outlandish, which rather farcically borders on the vain and the useless. Life is a stage, that's for sure, but every play must come to an end, at one point.

Fashion today goes way too fast, in an endless cycle of destruction that denies progress and consistency. Nothing lasts, of course, but there should be a reassuring quality to timelessness.

Fashion today has stopped talking to people. What's fashion when it is not worn? Glossy ephemera that's soon forgotten.

Peuterey calls for a change. The idea stems from the basic acknowledgement that fashion design should be a matter of form following function.

Peuterey believes that clothing, first and foremost, should satisfy the utterly human necessity of representing oneself within society while being something useful and functional, day by day.

The reality of everyday life is far more challenging than any fiction: it requires the supreme effort of being yourself. Clothing should follow suit, making the person come through, not the designs he or she is wearing. Thereafter we call for a new realism: one that puts fashion design at the service of customers, not the other way round. Avalon Clothing Company is proud to introduce Peuterey for men and women to the Vail Valley for winter 2019-2020.

Peuterey heralds clothing as functional, modular and adaptable as uniforms: for people who think, dream and create. Uniform does not mean uniformity. On the contrary, it means clothing at its most useful and democratic. Pieces that serve a purpose and put the wearer to the forefront, because a uniform makes the person more important than the clothes.

Peuterey feels an affinity with individuals who live and have no interest, nor time, for exhibitionism. People who give back to society and form bonds, families, units. People who need to be clothed, not costumed. We strive for designs that are soulful and timeless. Truth, honesty, purposefulness: that's the new luxe. While fashion vanishes in the perilous lands of storytelling, Peutrerey are advocates for reality-telling. The story is up to our customers, day by day. See for yourself at Avalon Clothing Company in Vail and Beaver Creek, Colorado.