Now in its third generation as a family business, the Lubiam company remains loyal to the traditions of Italian tailoring that inspired founder Luigi Bianchi to travel to Turin at just 16 years old and study to become a master tailor, over 100 years ago. The L.B.M. 1911 label has a distinctly Italian Riviera look – easy and relaxed. Lubiam combines the tailoring traditions of Italy with modern textile innovations to create clothing for the contemporary man.